Driving visibility for mental health support.
Awareness that drives real impact.
HelpingMinds has been supporting Western Australians’ mental health for over 40 years. We partnered with their team to strengthen their web and marketing presence and ensure their vital services reach those who need them most.
Through a long-term partnership beginning in 2018, we delivered a comprehensive digital strategy spanning web design, SEO, Google Ads, Meta Ads, and campaign management. The new website and marketing ecosystem were built around accessibility and impact, helping families, carers, and individuals find the support they need with confidence.
Since launch, HelpingMinds’ online visibility has grown exponentially, with traffic increasing by over 1,000%, 70% of keywords ranking in the top 3, and an 83% lift in online leads. Across WA and NT, this growth translates directly into more people accessing the help they deserve.
Low online visibility and limited awareness
Despite offering essential mental health and carer support, HelpingMinds wasn’t reaching enough people online.
Built a strong, multi-channel digital presence
Developed an integrated strategy combining SEO, Google Ads, Meta Ads, and radio campaigns to boost awareness across WA and NT.
Outdated website experience
The previous website lacked structure and was difficult to navigate for users seeking urgent support or information.
Redesigned for accessibility and clarity
Delivered a new website with simplified navigation, clear calls to action, and an approachable tone to make finding help easy and intuitive.
Fragmented digital marketing approach
Marketing efforts across channels were disconnected, resulting in inconsistent messaging and lost opportunities.
Unified brand and performance strategy
Created a cohesive digital ecosystem linking SEO, paid media, and campaign creative for consistent visibility and stronger lead generation.
