Checking into the world of Filipino rum.
A new kind of Manila spirit.
Born in Manila and bottled for everywhere, the brand needed a website and marketing foundation that looked established, felt international, and told its layered story with confidence.
We partnered with Hotel Lobby Rum from the ground up, beginning with the website – a Timber-built experience that leans on their early brand work. Each scroll comes together to support the dim-lit, record-spinning world of Hotel Lobby Rum, where the bottle takes centre stage as users twist through their brand story.
Next came strategy. We mapped out how a Southeast Asian-made rum could carve out its place in the Australian market with authenticity. From trade buyers to at-home cocktail makers, we launched a complete go-to-market strategy spanning creative direction, audience segmentation, and B2B/B2C rollout. Across every channel, we mapped how the brand would connect with drinkers, mixologists, and distributors alike – ensuring Hotel Lobby Rum hit the ground running.
As the pieces came together, we brought it all to life through ongoing organic social and paid Meta campaigns, building an audience, sparking curiosity, and giving the brand a voice as smooth as the product itself. We produced cinematic reels using AI-driven motion and worked within the strict image direction we’d established, with each post extending the world we set out to create – one that invites late-night curiosity and a quiet sense of escape behind the doors of Hotel Lobby Rum.
Launching a new brand in a saturated market
Entering a crowded spirits category meant Hotel Lobby Rum needed more than a product - it needed immediate presence and polish.
Built a foundation that feels established
We developed a clean, animation-led site that positions the brand alongside global names while maintaining its Southeast Asian roots.
Disconnect between design and digital
The creative identity was bold and cinematic, but it needed technical execution that matched.
Brought the brand world to life online
We translated the visual system into an interactive, motion-driven experience with scroll-based transitions, depth, and texture.
No launch or distribution strategy
As a new label, there was no roadmap for social presence, retail entry, or audience building.
Created a marketing roadmap and rollout plan
We delivered a full marketing audit and strategy, social media management, and Meta advertising setup - giving the brand a clear path to awareness, trade traction, and long-term growth.
