Keeping the good times pouring.
Brewing digital brilliance.
Good Drinks Australia brings together some of the country’s most loved brands – from Gage Roads to Matso’s – and needed a corporate presence that reflected both their growth and their spirit as Australia’s leading independent craft brewer.
We partnered with Good Drinks Australia to create a website that balances their vibrant brand personality with corporate professionalism, giving them a central hub that serves investors, distributors, and everyday beer enthusiasts alike.
As the reference point for key investment updates and company developments, the site needed a flawless user experience. We stripped the UX back to make sure every click had a deliberate purpose, supported by a live ASX feed that keeps investors clued in without ever needing to leave the site.
Since launch, site traffic has increased by more than 220% and has received an Honourable Mention on Awwwards.com, driving renewed interest in the Good Drinks portfolio and reinforcing their position at the heart of Australia’s craft brewing scene.
Outdated website lacked cohesion
The previous site didn’t capture the scale or credibility of a national ASX-listed company.
Redefined the digital identity
Rebuilt the experience around clarity and storytelling, combining corporate transparency with the culture of craft brewing.
Disconnected audience experience
Investors, distributors, and beer lovers all had different needs that weren’t being met.
Designed for every visitor
Developed an intuitive UX that serves multiple user journeys - from ASX updates to brand exploration.
Limited technical functionality
The site couldn’t showcase their expanding portfolio or deliver live investor updates.
Built for growth and engagement
Integrated a real-time ASX feed, refined navigation, and subtle web animations to bring form and function together.
