Our Perth SEO team create real results through transparency, creativity, and measurable growth
Despite the ever changing nature of online discovery, search engine optimisation continues to be the strongest path to lasting online success. Our Perth based SEO team create SEO strategies that blend creative content with technical upkeep, making it easy for search engines (and the people using them) to find out who you are, what you do, and where you do it.
The Start is a Perth SEO agency and the 2026 WA Digital Agency of the Year. We help local and national businesses rank on Google, apear in AI answers, and turn that visibility into enquiries.
Research and strategy
We leverage audience insight, keyword data, and competitor analysis to shape SEO strategies that align with your goals and your wider marketing strategy, and deliver tangible outcomes. Every strategy starts with a technical audit of your site.
On-page SEO
We follow Google’s SEO guidelines to create your content, develop a robust information structure, and build an internal linking strategy that improves both visibility and user experience.
Off-page SEO
We build your site trust through high-quality links and partnerships, while keeping a close eye on technical upkeep, indexation, and algorithm updates.
Reporting and transparency
Track your performance any time with a live 24/7 dashboard, backed up by our monthly reports to help you unpack insights and plan what’s next. You see the same numbers we do.
SEO results you can see, track, and trust
When it comes to search, Google isn’t creating content. It’s sorting what’s already there. Every search comes from a real person with a real question, and SEO is about making sure your website is present when that moment happens. Being relevant and easy to find is critical.
There’s still a lot of SEO talk that hides behind jargon and performance. That’s not how we work. Our Perth based SEO team focus on understanding the data and patterns that matter, and adjusting your site so it meets the main keyword searches with purpose. So, no tricks, just a considered and practical approach driven by results.
To ensure full transparency, we provide you with access to a live dashboard that shows what’s working, what’s changing, and what’s helping to grow your business. Nothing is hidden.
For Averna Homes, that approach delivered a 223% increase in organic website traffic in the first four months.
On-page. Off-page. Every-page.
Great websites are built on strong, reliable content. While keywords are important, we’re more interested in crafting pages that genuinely help people find what they’re looking for. This means structuring SEO ready content with clear, purposeful headlines, strategic internal linking that guides visitors naturally through your site, and words that answer the real questions.
Behind every successful website is a strong technical foundation and trust that’s been earned through real external links. Our history in web development and maintenance helps us approach SEO with the experience and knowledge to take your website to new heights on Google.
It’s how we took Nexus Airlines to first-page organic visibility soon after their new website launched.
Generative Engine Optimisation (GEO)
Traditional SEO helps your site show up in search engines like Google and Bing, however, the way people find information is rapidly evolving. AI tools like ChatGPT, Claude, and Gemini are becoming default destinations for research, recommendations, and decision-making, due to their efficient summarisation and comparison of complex prompts.
That’s where Generative Engine Optimisation (GEO) comes in, the natural next step in maintaining organic visibility in the age of AI search. You might also hear it called AI SEO or AI search optimisation. GEO focuses on structuring your content so it’s interpreted, surfaced and cited by AI tools, including Google’s AI Overviews. When combined with traditional SEO, it strengthens your visibility across both old and new search landscapes. The two work best in tandem, and we make sure you’re ready for both. We even built our own AI visibility software, Solais, to track how often AI tools mention your brand.
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Frequently asked questions
Which SEO services do you offer?
Our Perth SEO services cover technical audits, keyword research, content optimisation, link building, local SEO and performance tracking, all tailored to your business goals. We also integrate GEO (Generative Engine Optimisation) where relevant, so your content performs across both search engines and AI tools. Our tiered SEO packages flex on tracked keywords, blog creation and time allocation each month.
How long does SEO take to work?
Most clients see considerable traction within three to six months. The exact timeline depends on your site’s current state and the competition in your industry. We set realistic expectations from day one, share results as they really are, and adapt based on what the data tells us. If an agency promises page one in a few weeks, treat it as a red flag.
How can I tell if my SEO agency is delivering real results?
Look for growth in organic traffic, enquiries and rankings for the keywords that matter to your business, not vanity metrics. You should have direct access to the data rather than relying on screenshots. Every client of ours gets a live 24/7 dashboard and monthly reports, so you can check our work any time. If you’ve given an agency six months and can’t see progress, ask for a second opinion.
How often should an SEO agency report on results?
Monthly reporting is the standard, but you shouldn’t have to wait a month to see how things are tracking. We pair monthly reports with a live dashboard you can open whenever you like, and we talk you through anything significant, like a major algorithm update.
What should I look for in an SEO agency in Perth?
Look for transparency, a clear strategy tied to your goals, and proof of results for businesses like yours. A good agency explains its work in plain English, gives you access to your data and sets realistic timelines. Ask how they handle AI search too, because tools like ChatGPT and Google’s AI Overviews now shape how people find businesses.
Should I hire an SEO agency or do SEO in-house?
An agency makes sense when you want specialist skills across technical SEO, content and links without hiring a full team. In-house works if you have the time and expertise to keep up with constant algorithm and AI search changes. Plenty of businesses combine the two: their team knows the business, and the agency brings the strategy, tools and reporting.
Can you optimise content we already have for SEO?
Absolutely. Our Perth SEO team often reworks existing content to better serve search algorithms by tightening structure, improving readability, refining metadata, and making it more useful to both users and search engines. If something’s not worth saving, we’ll say so.
What’s the difference between SEO and GEO?
SEO helps your site rank on traditional search engines like Google. GEO helps your content show up in AI-generated answers from tools like ChatGPT, Perplexity and Google’s AI Overviews. The two aren’t in competition. They work together to cover the full spectrum of search behaviour and prompt-based discovery.
Do you manage both local and national SEO campaigns?
Yes. While we are a Perth-based SEO agency, we help Australian businesses grow their local visibility while also supporting brands that compete nationally. Our SEO strategies are scalable, balancing location signals with broader keyword reach to connect you with the right audience at every level.
How can SEO support other digital marketing channels?
Strong SEO improves everything else. It boosts paid ad Quality Scores across your search engine marketing, strengthens social reach through better landing experiences, and builds brand credibility across every touchpoint. It’s the foundation that makes all your marketing perform better.