GEO for Perth businesses that want AI to recommend them, not competitors.

Your customers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, Perplexity and Google’s AI Overviews who to trust and where to spend. GEO (generative engine optimisation) makes sure those answers include you, describe you correctly, and send people your way.

See what AI says about you

A person wearing AR smart glasses interacting with digital content on a vivid orange and red background — blog cover for AI Development Perth

What is GEO? Think SEO, but for AI answers.

Generative engine optimisation (GEO) is the practice of making your brand easy for AI tools to find, understand and, recommend. If SEO is about earning a spot on page one, GEO is about earning a mention in the answer itself, the one people actually read.

And there’s rarely room for more than a few names. AI tools don’t serve up ten links to compare – they offer one summarised answer. If what they’ve gathered about you is outdated, patchy or simply wrong, you’re either left out, or introduced as something you’re not. We regularly find AI drawing on old addresses, retired PDFs and job ads from 2008. GEO sets the record straight, so AI stops improvising and starts recommending.

Let's Start

Brands that trust us to get them found.

Introducing Solais.ai: see exactly what AI says about you.

Brand Tracking

Competitor Analysis

Readiness Score

How we get AI talking about you.

Prompt analysis

We start by identifying the questions people are asking AI, and where your brand should strive to be part of the answer.

Content structuring

We reshape your site content (and beyond) to be more useful, interpretable, and relevant in the eyes of generative models.

Visibility tracking

Using advanced AI-specific tracking tools, we continually monitor your presence in chosen AI prompts, then continually refine our targeting strategy.

Technical optimisation

We ensure your website is readable, technically sound, and structured correctly for AI engines, including the upload of relevant crawling files.

A woman in a colourful dress standing before abstract 3D geometric shapes and data visualisation elements in orange, green and teal

Do I still need SEO? Yes, and GEO makes it work harder.

AI tools lean on many of the same signals Google does, and Google’s own AI Overviews now sit at the very top of search results. Strong SEO is usually the foundation AI builds its answers on.

The difference is the goal. SEO aims to rank your page. GEO aims to get your business named, quoted and recommended inside the answer itself. That takes clearer facts, better-structured pages, and a reputation that holds up across the whole web, not just on your website.

As a long-standing SEO agency in Perth, we run both together. The work that makes you easier for AI to understand also makes you easier for Google to rank, so every hour does double duty.

Find out more

01 / 03

Start were an exceptional creative partner for Perth Festival. Their exploration of AI felt necessary and the work amplified the atmosphere, emotion and meaning of the event. Future collaborations are imminent.

Anna Reece Festival Director

Perth Festival

02 / 03

They. Get. It. The team at Start redeveloped our corporate website and what they delivered was bang on. Their team are patient, professional, and clever. They took initiative and the hard work out of the project (from a client side) and delivered a true gem of a website. Bravo.

Daniel English National Marketing Manager

Good Drinks Australia

03 / 03

We are stoked with the work Start do for us. Their design work is amazing and they managed to capture digitally what we are trying to achieve on the ground. They are super responsive and a dream to work with.

Rosie Duffy Sales & Marketing Manager

Nexus Airlines

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Frequently asked questions

0 1

What is GEO in simple terms?

GEO (generative engine optimisation) is how you get your business mentioned and recommended when people ask AI tools like ChatGPT, Gemini, Perplexity or Google’s AI Overviews for advice. It’s SEO’s younger sibling – same goal of being found, different place people are looking.

0 2

Is GEO replacing SEO?

No, the two work together. SEO still drives Google rankings, and AI tools lean on many of the same signals. GEO adds the extra work needed to get named inside AI answers. As a long-standing SEO agency in Perth, we run both side by side.

0 3

How do I know what AI is saying about my business?

We test it. Using Solais, we ask the major AI platforms the questions your customers ask, then report how often you’re mentioned, how you’re described, and which competitors appear instead.

0 4

Which AI platforms do you cover?

ChatGPT, Gemini, Claude and Perplexity, and Google’s AI Overviews. ChatGPT is usually the priority – for one recent client, it sent 92% of total AI traffic.

0 5

How long does GEO take to work?

The technical fixes usually land in the first couple of months. We set a performance baseline by the end of the first quarter, then track and improve month by month as AI platforms update.

0 6

Is it too early to invest in GEO?

No, and that’s the opportunity. People arriving from AI are often your most ready-to-buy visitors, yet most businesses haven’t started. Getting in early is far easier than catching up once your competitors are already the answer.