3 Australian AI products. Included with every marketing retainer.

HUMAN INTELLIGENCE

THE STARTS AI PRODUCT SUITE

Our 3 tier product suite helps you start your AI journey with confidence. Built by The Start, customised for your brand.

An Australian-built AI stack, bundled into every marketing retainer. Create with Maiple, be found with Solais, convert with Voodu – all pre-loaded with your brand, all supported by humans in Perth. Three products that work as one system. Trained on your business, run by our team, refined every month you’re with us.

CUSTOM INTELLIGENCE

Built for your brand.

Most AI tools are built for everyone. Ours are configured for you – your tone, your visuals, your competitors, your customers’ questions. Set up once, refined continuously, owned by a team that knows your business.

CREATE

Maiple

Your brand’s AI department. Images, copy, content calendars and weekly competitor reports – all pre-loaded with your style, voice and guidelines. More than 10 generative AI services, bundled into a single, on brand space.

DISCOVER

Solais

Search has splintered and Google is no longer the only place people get answers from. Solais monitors your visibility across the AI platforms your customers are already using – then shows you exactly how to get found on all of them.

ENGAGE

Voodu

Your best salesperson, available 24/7. Voodu is an AI chatbot agent trained on your website and brand – talking with visitors by text or voice, answering questions, pointing them to the right content and driving action while you sleep.

“Businesses don’t want more AI tools. They want content that sounds like them, visibility where their customers are looking, and a website that actually helps people. That’s what we set up, and that’s what we’re measured on”

Crissy Foster General Manager

Most SMEs don’t have the time to work out which AI tools matter, the budget to run three subscriptions that don’t talk to each other, or the headcount to prompt them properly. So AI either doesn’t happen, or it happens in fragments – a ChatGPT account, a freelancer experimenting, nobody quite sure what it’s costing.

Folding Maiple, Solais and Voodu into a marketing retainer takes all of that off your desk. One team sets it up. One team runs it. One team explains why the numbers moved.

You get content that sounds like your brand, visibility in the places people now search, and a website that answers its own visitors. We get to do our best work, on one business, over time – which is the point of a retainer in the first place.

MAIPLE : ON BRAND CREATIVE

How Maiple Works

ON BRAND IMAGES

AI Image Generator

Multiple models (Googles Nano Banana, Recraft and Grok). All trained on your brand. All privately managed.

CRAFTED WRITING TOOLS

AI Writer

GPT, Claude, Gemini – the worlds leading conversational AI models. Trained on your brand and tone of voice.

AI PLANNING

Content Calendar

AI-generated content ideas with image prompts. Your full social schedule, planned across all channels.

AI KNOWLEDGE

Data Smarts

Weekly SEO, social, and brand audits. Compare your brand against competitors.

VISUALS & TONE

Brand Intelligence

Learns your tone, aesthetics, colours, and documentation. Zero manual prompting.You turn the brand on or off.

LATEST TOOLS

Leading Tools

Model-agnostic. When a better image generator or LLM launches, we pivot – so you’re never stuck on an old platform.

SOLAIS · LLM VISIBILITY TRACKING

What even is a Solais?

VISIBILITY MONITORING

Brand Tracking

See how often, how accurately and how positively your brand shows up across ChatGPT, Claude, Gemini and Perplexity.

COMPETITIVE POSITIONING

Competitor Analysis

Where your competitors are showing up in AI answers – and you’re not. Where you’re ahead. Where the opportunities are.

OPPORTUNITY DISCOVERY

Missed Prompts

The prompts and questions your brand should be showing up for, but currently isn’t. Surfaced weekly, prioritised by value.

GEO DIAGNOSTIC

Readiness Score

A single GEO score – with a breakdown across core prompt mentions, website citations and third-party sources.

RECOMMENDATIONS

Clear Next Steps

Most tools hand over a dashboard and wish you luck. Solais tells you what to change, what to write, where to publish.

AUSTRALIAN BUILT

AWST Support

Solais was built in Perth to track AI search for Australian businesses properly. The team you talk to built the product.

VOODU · AI FOR WEBSITES

What does Voodu do?

CONVERSATION, NOT SCRIPT

Natural Dialogue

Visitors type or talk the way they normally would. Voodu understands context and guides your visitors journey.

CHOOSE YOUR MEDIUM

Voice & Text

Some prefer to type, others would rather talk. Voodu supports and both – with additional language support.

FULL INTEGRATION

Built to Plug-in

Works with all web platforms, and booking tools like NowBookit, CRMs, lead forms, the lot

FULL SITE UNDERSTANDING

Knows It All

Voodu reads your whole site, not a hand-written FAQ. Every page, every product – and more. All part of the answer.

WHEN UNCERTAIN

Safe Escalation

Voodu knows what it doesn’t know. Uncertain questions route to a human. Abusive ones get politely closed.

MEASUREMENT

Real Data

A live dashboard showing every conversation, the questions, the answers, and the sales.

“We built Maiple, Solais, and Voodu to fix three real problems in our own business. We then made them good enough for yours”

Neil Mason Managing Director

Maiple, Solais and Voodu started as internal tools. We were tired of generic AI output that sounded nothing like the brands we’d spent years building, no view of how those brands appeared in AI search, and websites that couldn’t answer the questions visitors were actually asking.

So we built our own. Tested them on ourselves first. Refined them with retainer clients second. Now they ship as a connected stack – same brand profile, same team, same standard.

The goal isn’t to add another AI subscription to your tech stack. It’s to replace three or four of them with something properly trained on your business.