Powering Australia’s clean energy transition.
Renewed foundations for a renewable leader.
Pacific Energy is Australia’s only vertically integrated clean energy provider. We partnered with them to redesign their website, reflecting their evolution into a unified, national renewables company.
Their previous site was built around an outdated brand structure that no longer matched their business. The static design failed to showcase their expanded capabilities or communicate their current identity effectively.
We started with comprehensive copywriting, developing clear messaging and restructuring their complex service offerings. The new design modernises their visual identity using modular components that balance technical detail with user-friendly navigation.
To highlight their hydrogen and renewable capabilities, we created interactive 3D models of their hydrogen ecosystem using Blender, plus additional models of their electrolysers. Visitors can explore each component with detailed technical information.
Pacific Energy now has a website that properly represents their innovation and expertise in clean energy solutions. The modernised platform gives them the digital foundation to effectively communicate with partners, investors and the public about the technology driving Australia’s energy transition.
Website didn't reflect recent merger
Following their recent merger, Pacific Energy needed a website that represented them as a single, unified renewables company rather than a collection of separate subsidiaries.
Rebuilt for a unified, future-focused identity
We designed and developed a new platform that positions Pacific Energy as Australia’s leading vertically integrated clean energy provider.
Complex content and limited usability
Static pages and developer-only updates made content hard to manage and understand.
Structured for clarity and control
We streamlined the architecture, introduced modular layouts and delivered a flexible CMS that gives their team full autonomy.
Lack of engagement around emerging technologies
Their growing hydrogen and renewables capability wasn’t clearly communicated online.
Introduced interaction
We created an interactive 3D hydrogen ecosystem and detailed electrolysers in Blender - turning technical systems into an accessible, educational experience.
Fragmented communication and tone
Different business units had distinct voices that diluted credibility.
Unified language and brand expression
Our copywriting established a consistent, aspirational tone across all pages, reinforcing the company’s leadership position.
