A local voice for a global brand.
Refining the language of luxury.
The Westin Perth represents everything guests expect from this prestigious international brand – timeless sophistication meets modern luxury. Our partnership with their team centres on bringing their digital presence to life through strategic social content and creative campaigns.
We’ve helped The Westin strike a balance maintaining their globally recognised elegance whilst giving their Perth location an authentic local edge. Through carefully curated content, striking visuals, and engaging reels, we showcase both the hotel’s serene luxury and the energy of the city around it.
The impact speaks for itself – social accounts grew by 160% month-on-month, with engagement climbing 22%.
This success naturally extended to Garum, The Westin Perth’s striking Roman-Italian restaurant helmed by celebrated chef Guy Grossi. We took the same thoughtful approach to build Garum’s own digital identity – one that captures the warmth and authenticity of traditional Italian dining whilst maintaining The Westin’s sophisticated standards.
The results have been equally impressive: 25% more profile visits, 15% higher organic engagement, and Garum’s busiest reservation books yet. Two distinct brands, one cohesive digital strategy, and genuine connections with both travellers and locals alike.
Global consistency, local relevance
As a globally recognised brand, The Westin Perth needed to align with Marriott’s strict style guidelines while creating content that resonated with a local audience.
Maintained brand integrity while localising content
Crafted locally relevant social campaigns and refined visuals that honoured brand standards while giving Perth its own distinct voice.
Underperforming social engagement
Despite strong visuals, previous content lacked emotional connection and engagement.
Elevated storytelling
Introduced a refined content strategy built around lifestyle-led imagery, branded reels, and clear messaging to drive deeper interaction.
Fragmented content process
Without clear direction, monthly content lacked cohesion across channels.
Delivered a cohesive creative framework
Implemented a structured content calendar, consistent creative guidelines, and ongoing collaboration with in-house marketing to streamline output.
Limited visibility in competitive market
Competing for attention within Perth’s high-end hospitality scene required stronger positioning.
Boosted reach and engagement through data-led strategy
Delivered insight-led campaigns and performance tracking that lifted monthly reach by 160% and engagement by 22%.
