Building clarity in the fight against Alzheimer’s.

CLIENT Alzheimers Australia

SERVICES

Web Design UX Design Web Development AI Consultancy

At the forefront of discovery.

Science can be complex, but belief in a cure should always feel nearby.

As the country’s leading research body tackling Alzheimer’s disease, Alzheimer’s Research Australia needed a website that could bridge that gap. As part of their rebrand and launch campaign, we partnered to create a website that builds trust with donors, empowers researchers, and inspires hope for the many families impacted by Alzheimer’s disease.

Designed to meet today’s needs while laying the groundwork for tomorrow, the new website simplifies donations, makes volunteering and research participation accessible, and connects visitors to the real impact of Australian science.

Our work combined a clean UX framework with a seamless donation flow and a bespoke library of AI-generated imagery – replacing rigid, clinical stock photography with visuals that express innovation and optimism.

Alzheimer’s Research Australia’s cutting-edge mission is now supported by a website that feels both human and future-focused, redefining how medical research is seen and supported online.

PROBLEMS

SOLUTIONS

Problem

Website didn’t reflect the organisation’s ambition

The old site was dated, difficult to navigate, and disconnected from their forward-thinking research and new visual identity.

SOLUTION

Created a platform that inspires confidence

Designed a clean, accessible experience that balances credibility with warmth, aligning design and language to the brand’s redefined purpose.

Problem

Over-reliance on stock imagery

Stock photography failed to capture the innovation and human impact behind their research.

SOLUTION

Built a unique visual language

Produced a series of AI-generated images to replace traditional lab photos, expressing optimism, intelligence, and care through original visuals.

Problem

Fragmented donation experience

Multiple payment gateways and unclear calls to action made giving harder than it should be.

SOLUTION

Simplify user pathways

Streamlined donation and membership flows with clear CTAs, seamless integrations, and space to scale future campaigns.

Alzheimer's Research Australia website design mockup displayed on a mobile phone screen with dark purple interface

Bold typographic campaign design repeating 'Transforming Lives' in white uppercase text with a portrait partially visible behind

Alzheimer's Research Australia app interface mockup on smartphone showing purple-toned digital design

"I had the pleasure of working with Start on the redevelopment of my employer's website. Not only did they deliver a website that surpassed our expectations, but they also managed to do so within our budget! What stood out most was the team's remarkable speed of action and consistent communication throughout the entire process. Start has earned my highest recommendation, and I anticipate future collaborations with them."

Taylor Mahoney, Communications & Marketing Coordinator

Alzheimer's Research Australia

Technology

CMS Wordpress

Database Maria DB

Design Figma

Language Twig via Timber

Images Midjourney

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