Building clarity in the fight against Alzheimer’s.
At the forefront of discovery.
Science can be complex, but belief in a cure should always feel nearby.
As the country’s leading research body tackling Alzheimer’s disease, Alzheimer’s Research Australia needed a website that could bridge that gap. As part of their rebrand and launch campaign, we partnered to create a website that builds trust with donors, empowers researchers, and inspires hope for the many families impacted by Alzheimer’s disease.
Designed to meet today’s needs while laying the groundwork for tomorrow, the new website simplifies donations, makes volunteering and research participation accessible, and connects visitors to the real impact of Australian science.
Our work combined a clean UX framework with a seamless donation flow and a bespoke library of AI-generated imagery – replacing rigid, clinical stock photography with visuals that express innovation and optimism.
Alzheimer’s Research Australia’s cutting-edge mission is now supported by a website that feels both human and future-focused, redefining how medical research is seen and supported online.
Website didn’t reflect the organisation’s ambition
The old site was dated, difficult to navigate, and disconnected from their forward-thinking research and new visual identity.
Created a platform that inspires confidence
Designed a clean, accessible experience that balances credibility with warmth, aligning design and language to the brand’s redefined purpose.
Over-reliance on stock imagery
Stock photography failed to capture the innovation and human impact behind their research.
Built a unique visual language
Produced a series of AI-generated images to replace traditional lab photos, expressing optimism, intelligence, and care through original visuals.
Fragmented donation experience
Multiple payment gateways and unclear calls to action made giving harder than it should be.
Simplify user pathways
Streamlined donation and membership flows with clear CTAs, seamless integrations, and space to scale future campaigns.
