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Heavy lifting web design and development for Australia's fastest growing gym

CLIENT Revo Fitness

SERVICES

Web Design UX Design Web Development Web Support

An award winning website to support Revo’s national expansion

Australia’s fastest-growing gym needed a website that could keep pace with rapid national expansion. Start partnered with Revo Fitness to create a scalable digital platform that blends powerful functionality with striking, engaging design. From membership management and location-specific sign-ups to seamless third-party integrations, the site makes the path to membership quick, clear, and reflective of the brand’s approachable energy.

Built to grow alongside the business, the platform supports a multi touchpoint brand rollout across the country. A live member counter adds community momentum, while mobile-first design ensures easy access to bookings, class schedules, and fitness tracking. Our design team also helped shape the Revo app experience to mirror the website’s intuitive user journey.

In July 2024, Revo refreshed their core brand elements. We worked closely with the Revo design team to introduce the elements to help create a cohesive and engaging web experience. The result is a robust foundation that supports members from WA to the East Coast. Not just a pretty site, it’s a site built for the future of one of WA’s most exciting companies.

In May 2025 the Revo website was awarded ‘Website of the Year’ by Australian Web Awards, in the category of Sport and Recreation.

PROBLEMS

SOLUTIONS

Problem

Incorrect data and payment capture

Incorrect data being moved between multiple platforms for memberships, payments, and location counters.

SOLUTION

Seamless integration flow

Streamlined platform connections. Robust testing of all user touchpoints in a live environment through close liaison with all stakeholders to ensure accurate, reliable data capture.

Problem

Risky, inconsistent signup forms

Code duplication caused inconsistencies, bugs, and made adding new features difficult.

SOLUTION

Streamlined architecture

Designed a clean, modular system that supports easy feature additions and controls user permissions.

Problem

Uninspiring UI reducing conversions

The generic design of the original site wasn’t compelling enough to convert visitors.

SOLUTION

Introduce personality and new brand elements

Delivered a fresh, intuitive UI design with improved sign-up forms for a more compelling user experience.

Problem

Users Struggling to Find Nearby Gyms

Locating the nearest gym to sign up for was challenging and inconvenient for users. As Revo grew, this became a significant issue.

SOLUTION

Build a bespoke map locator

Introduced a ‘store locator’ style gym map, making it easy to find the closest gym.

Problem

Inability to add new content and pages

The Revo team were unable to add new pages, new gyms and new staff to the site.

SOLUTION

Built an intuitive back end that empowered the Revo team

The Start team created an intuitive back end system in Wordpress, enabling the Revo marketing team to independently create and manage new gyms and new content.

iPad mockup showing Revo Fitness app with 'It's the gym, made simple' tagline on a diagonal dark background

Two teal Revo Fitness branded water bottles with colourful playful sticker designs

Revo Fitness website displayed on a pink background tile showing the headline 'It's the gym, made simple'

Revo-Fitness-Woman

Revo Fitness sticker collection showing price, features and benefit stickers including $9.99, 24/7, Smoke Free and other playful icons

Large-scale Revo Fitness outdoor mural or banner on a building reading 'Hey Fitzroy, Meet Revo, $9.99 p/w' with bold graphic typography

Technology

Framework Timber

Database MariaDB

ERP Perfect Gym

Design Figma

Language Twig & Javascript

CMS Wordpress

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