A website and a caffeine infused SEO strategy, takes Brew Coffee to the top.
A passionate bunch dedicated to supplying Perth with delicious, freshly roasted 100% Arabica coffee.
Since 2003, Brew Coffee Roasters have been part of Perth’s café culture. They came to us needing a digital presence that could match their reputation for quality and service. We built them an eCommerce platform that makes ordering their award-winning beans as smooth as their coffee, wrapped in a design that captures their authentic approach to roasting.
Our partnership runs deeper than the website. Through targeted SEO and content strategy, we’ve helped put Brew at the top of Google’s results for their key terms. Social media engagement has soared, while their new packaging design keeps their brand consistent from online to on-shelf.
The technical foundation supports their growth ambitions. A custom eCommerce solution handles wholesale and retail seamlessly, while integrated marketing tools help maintain relationships with their café community. From email campaigns announcing new roasts to social content that shares their roasting expertise, every digital touchpoint reinforces Brew’s position as Perth’s coffee authority.
Poor Search Engine Visibility
The website appeared on page 6-7 for key search terms 'Coffee Beans Perth' and 'Coffee Roasters Perth'.
SEO Optimisation & Website Restructure
Restructured website architecture and content to align with Google standards, achieving 1st position on Google search results for their top 5 keywords within the first 6 weeks of SEO implementation.
Declining Social Media Engagement
Inconsistent posting schedule resulted in poor organic reach and minimal customer interaction across Instagram and Facebook platforms.
Strategic Social Media Management
Implemented consistent strategy, achieving 106% increase in organic Instagram reach and 173% growth in Facebook reach within 2 months of engagement.
Revenue Vulnerability During Industry Crisis
Global coffee shortage caused by climate factors created significant uncertainty and threatened the coffee industry's stability.
Targeted Meta Advertising
Launched a strategic campaign resulting in 116.6% revenue increase over 4 months despite challenging market conditions, positioning Brew for continued growth.
