Roots in science. Reach in strategy.

Touchwood Mushrooms has been growing fungi long before mushrooms became a lifestyle trend.

For more than 50 years, the Upson family has led the way in WA’s mushroom industry, guided by mycologist Graham Upson’s half-century of expertise. Their organic powders and liquids are produced through a dual-extraction process that makes them among the most bioavailable on the market.

But while their product innovation was thriving, their paid media wasn’t keeping up. Touchwood’s digital campaigns weren’t reflecting the same level of science, heritage or brand integrity that defined the business. They needed a strategy that could convert decades of credibility into consistent, measurable growth.

We rebuilt their paid media approach from the ground up. Across Meta and Google Ads, we led the full strategy, creative direction and campaign rollout. Messaging was refined to highlight the brand’s scientific depth and proven quality, while creative assets were designed to cut through a crowded wellness market and position Touchwood as the authority it is.

The results spoke for themselves. Within the first full month, total sales increased by 35%. With similar budgets, paid advertising has since driven a 58.4% year-on-year sales lift.

We also refined their organic presence, introducing a cleaner, more consistent visual grid and tone across social channels to strengthen credibility and engagement.