Crafting a clear view. Website & branding for master window makers

Precision, performance, and a new look worthy of Luxwin’s craft

For Luxwin, we created a new brand identity and website that reflects their standing as master craftspeople in luxury double-glazed windows. The refreshed brand captures their daring, distinctive spirit while expressing their commitment to precision, performance, and durability. The new website blends elegance and clarity, guiding visitors through Luxwin’s story, craftsmanship, and custom solutions in a way that feels as refined and enduring as the windows they create. Every element, from typography and imagery to structure and tone, was designed to align seamlessly with their vision and showcase their expertise to the Australian market and beyond.

PROBLEMS
SOLUTIONS
Problem
Brand didn't align with the vision
The client needed a brand that set Luxwin apart, aligned with their vision, and engaged users
SOLUTION
Create a brand that connects
Developed a distinctive brand identity that reflects Luxwin’s daring, luxury positioning while staying true to their values and craftsmanship
Problem
Lack of content
A lack of content, such as photography and text that hindered their ability to engage online.
SOLUTION
Detailed and considered content creation
Curated and blended a mix of imagery, from high-end photography to technical CAD visuals, creating a narrative that conveys both luxury and expertise
Problem
Lack of brand visibility in a competitive space
Competing in an active local and national sector. Luxwin needed to demonstrate not just luxury, but technical superiority.
SOLUTION
Create imagery that demonstrates product and capabilities
Alongside stunning photography, we transformed base sketches and CAD files into detailed 3D renders and animations, showcasing the precision engineering and innovation behind each product.
Luxwin-Photography-Window
Luxwin-Video-Thumbnail
Luxwin-Photography-Stairs
Luxwin wordmark logotype in serif-style lettering centred on a white background, feature hero image
Exterior building facade with circular porthole-style windows on a white cream surface photographed from below
Luxwin-CAD-Sketch
CAD-Progress
Tablet mockup showing Luxwin brochure or website content resting on a sofa in a warm lifestyle setting
Luxwin-Product-Deep-Dive
Luxwin-Photography-Case-Study
Luxwin-Client-Testimonial
Luxwin brand supporting graphics showing organic oval and wave shapes in dark brown on white background
Luxwin brand typography guide showing selected typefaces with AaBb specimens in multiple weights and styles
A person in dark clothing holding a Luxwin branded box or product against a dark background — luxury brand photography
Luxwin brand guidelines overview showing double glazing copywriting, typography and supporting graphic elements
The Luxwin brand name displayed on a business card against a dark background with vertical ribbed texture — Luxwin brand card
Person holding open a printed brochure revealing an architectural interior photography double-page spread
Technology
Framework Timber
Database MariaDB
3D Modeling Blender & Three JS
Design Figma
Language Twig & Javascript
CMS Wordpress