Democratising wine culture through Western Australia’s first community-driven platform.
An award winning site that breaks down the cellar door
Top-Up Wines is redefining wine culture with WA’s first public wine vote using a platform that turns wine criticism into conversation. Top-Up is inviting every enthusiast to join in.
Our solution started with wanting to make it incredibly simple for wine lovers to discover, rate, and celebrate their favourites across the state’s regions. We wanted to ensure the platform itself embodied that cultural shift. Inspired by the spirit of craft beer and it’s strength in WA, we built an experience that brings the social energy of a tasting room online.
A striking 3D bottle animation sets the tone. AJAX-powered voting and seamless transitions turn browsers into active participants in WA’s wine story. A smart filtering system makes exploration feel natural, whether hunting for that perfect bottle to share with friends or uncovering unexpected gems in new regions.
