A digital front door for Fremantle Arts Centre.
A website built on the belief that art is for everyone.
The Walyalup Fremantle Arts Centre has fostered creativity and cultural understanding in Western Australia since 1973 through workshops, exhibitions, live music and learning experiences.
Following a rebrand grounded in the belief that “art is for everyone”, our website build reflects a visual language shaped by soft contours, abstracted typography and forms inspired by light and movement through the heritage gardens.
We translated this newfound flow into the website through dissolving scroll transitions, responsive hover states and dynamic sliders that bring vibrancy to event and program navigation
We resolved key UX challenges of their outdated site by elevating programs and art classes, supported by a scalable menu that surfaces a large sitemap
The site also supports organic discovery through dynamic, crawlable URLs for individual art disciplines, resulting in a warm, accessible and intentionally playful website that invites exploration and participation just as WFAC extends to its community.