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A local voice for a global brand.

CLIENT The Westin Hotel

SERVICES

Marketing Strategy Social Media Marketing Graphic Design

Refining the language of luxury.

The Westin Perth represents everything guests expect from this prestigious international brand – timeless sophistication meets modern luxury. Our partnership with their team centres on bringing their digital presence to life through strategic social content and creative campaigns.

We’ve helped The Westin strike a balance maintaining their globally recognised elegance whilst giving their Perth location an authentic local edge. Through carefully curated content, striking visuals, and engaging reels, we showcase both the hotel’s serene luxury and the energy of the city around it.

The impact speaks for itself – social accounts grew by 160% month-on-month, with engagement climbing 22%.

This success naturally extended to Garum, The Westin Perth’s striking Roman-Italian restaurant helmed by celebrated chef Guy Grossi. We took the same thoughtful approach to build Garum’s own digital identity – one that captures the warmth and authenticity of traditional Italian dining whilst maintaining The Westin’s sophisticated standards.

The results have been equally impressive: 25% more profile visits, 15% higher organic engagement, and Garum’s busiest reservation books yet. Two distinct brands, one cohesive digital strategy, and genuine connections with both travellers and locals alike.

PROBLEMS

SOLUTIONS

Problem

Global consistency, local relevance

As a globally recognised brand, The Westin Perth needed to align with Marriott’s strict style guidelines while creating content that resonated with a local audience.

SOLUTION

Maintained brand integrity while localising content

Crafted locally relevant social campaigns and refined visuals that honoured brand standards while giving Perth its own distinct voice.

Problem

Underperforming social engagement

Despite strong visuals, previous content lacked emotional connection and engagement.

SOLUTION

Elevated storytelling

Introduced a refined content strategy built around lifestyle-led imagery, branded reels, and clear messaging to drive deeper interaction.

Problem

Fragmented content process

Without clear direction, monthly content lacked cohesion across channels.

SOLUTION

Delivered a cohesive creative framework

Implemented a structured content calendar, consistent creative guidelines, and ongoing collaboration with in-house marketing to streamline output.

Problem

Limited visibility in competitive market

Competing for attention within Perth’s high-end hospitality scene required stronger positioning.

SOLUTION

Boosted reach and engagement through data-led strategy

Delivered insight-led campaigns and performance tracking that lifted monthly reach by 160% and engagement by 22%.

Person jogging with a dog on a city street in warm afternoon light

High-rise hotel exterior view looking down onto a city from a premium hotel perspective

Luxury hotel room interior with floor-to-ceiling windows overlooking a city skyline at dusk

The Westin hotel branded 'Eat Well' framed poster displayed on an elegant wall

"I always have a wonderful experience working alongside the team at Start!"

Elise Anastas, Marketing Communications Manager

The Westin Perth

Technology

Design Figma

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