Did We Ruin Music Before AI Got the Chance To?

3D rendered mechanical robot figure holding an electric guitar
OCTOBER 2025

AI

General

+1

Did We Ruin Music Before AI Got the Chance To?

A slightly controversial look at how streaming platforms, algorithms, and our own passive consumption set the stage for AI's arrival in music. Read More

High contrast black and white abstract photograph with motion blur suggesting digital disruption — blog cover image for Spotify AI app article
OCTOBER 2025

AI

General

+1

Spotify, AI Killer Drones, and the Protest App That Hit #1

This is the story of how our Head of Innovation, Trav, built a satirical fitness app in response to Spotify's military funding, hit #1 on Product Hunt, and got rejected by Spotify. Read More

The Start agency brand name in bold typography on a warm orange gradient background
AUGUST 2025

General

Welcome to the Start of The Start

We've rebranded. Start Digital is now The Start. Want to know why? Read More

Dark editorial graphic showing a hooded figure obscured by repeating 'The Slop Generation' text overlay on a dark green background
MAY 2025

AI

Design

General

+2

The Importance of Taste in a World of Slop

AI generated slop is everywhere. It's infiltrated every social channel, reputable news services and everyday chat. Are we doomed? Does society need a reboot? Read More

AI-generated image of an older man in beige casual clothing seated in a mid-century armchair with plants — coronation party series
AUGUST 2023

General

The Kings After Party

Who doesn’t love a good party? Good tunes, epic outfits and way better moves than Jagger. Read More

Adidas 'Timeless Classics' speculative concept campaign overview showing multiple AI-generated poster designs with historical figures in Adidas sportswear
MARCH 2023

General

Adidas Concept Posters

To understand the capabilities of the latest version of Midjourney (V5), we experimented with prompts to create likenesses of iconic individuals from the 20th Century. Read More